Posts tagged Ford

See also our Focus RS first drive feature here

Ford are very proud of the Focus RS as a stunningly effective driver’s car, with good reason if the reviews are anything to go by (see our First Drive story here). Anything that gets Steve Sutcliffe from Autocar so animated must be pretty special. But Ford are also proud of the fact that they’ve been able to bring this car to the market at all, let alone with a £25,000 price tag, which is where our factory tour came in.

As if we needed any more reasons to be weary of our old chum The Credit Crunch, producing cars that enhance a brand’s image but don’t actually make any money is something manufacturers can no longer indulge in. Ford had to make sure that this new RS could be produced on the same line, at the same time and in the same factory as every other Focus. They couldn’t take cars off the line for ~any reason, or slow the line down to add extra components. Previous incarnations of the RS had to be whisked off to specialist suppliers for the “fast bits” to be fitted, which made the car expensive and slow to make. ~It was also a process that allowed quality issues to creep in because the process couldn’t be as accurately managed.

I was lucky enough to be asked by Ford to fly to Saarlouis in Germany with Richard Bremner for an article published in Autocar magazine. While doing the stills photography I also made the short video you can see above with the hope of showing what goes on behind the scenes in an ultra-modern car factory. It’s an awe-inspiring experience because of the sheer scale of the operation, although I’m always impressed by how calm and measured everything seems, despite that fact that 1,600 cars a day come out of this building!

Of course we missed the last flight back from Luxemboug and had to hire a rental car to hurtle back to the UK in time for work the next day, but that’s a story for another time…