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	<title>Women and Wheels &#187; Chevrolet</title>
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		<title>Chevrolet Spark Launch</title>
		<link>http://womenandwheels.co.uk/index.php/2010/02/chevrolet-spark-launch/</link>
		<comments>http://womenandwheels.co.uk/index.php/2010/02/chevrolet-spark-launch/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 11:47:54 +0000</pubDate>
		<dc:creator>Kate Kembery</dc:creator>
				<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[First Drives]]></category>
		<category><![CDATA[Hatchback]]></category>
		<category><![CDATA[Citycar]]></category>

		<guid isPermaLink="false">http://womenandwheels.co.uk/blog/?p=280</guid>
		<description><![CDATA[I&#8217;ve finally realised my problem &#8211; every new car I drive, I love.
In all fairness, I do believe there are hardly any really bad cars on the market these days. However, we can still be discerning and separate the sheep from the goats &#8211; something my old biology teacher used to say in every lesson. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://womenandwheels.co.uk/wp-content/uploads/2010/02/Spark-Kate.jpg"><img class="alignright size-medium wp-image-281" title="Spark-&amp;-Kate" src="http://womenandwheels.co.uk/wp-content/uploads/2010/02/Spark-Kate-300x229.jpg" alt="" width="300" height="229" /></a>I&#8217;ve finally realised my problem &#8211; every new car I drive, I love.</p>
<p>In all fairness, I do believe there are hardly any really bad cars on the market these days. However, we can still be discerning and separate the sheep from the goats &#8211; something my old biology teacher used to say in every lesson. Too late, I finally think I understand the meaning, especially when it comes to cars; they all look good and drive well, but which one stands out from the crowd? I still don&#8217;t know which one it&#8217;s best to be. Sheep are cuddly and cute, tow the line and follow the crowd. Now goats seem rather wicked to me with that slightly malevolent look, rebellious nature and agile manner&#8230;</p>
<p><span id="more-280"></span></p>
<p><a href="http://womenandwheels.co.uk/wp-content/uploads/2010/02/spark_01-copy.jpg"><img class="alignleft size-medium wp-image-283" title="spark_01 copy" src="http://womenandwheels.co.uk/wp-content/uploads/2010/02/spark_01-copy-300x199.jpg" alt="" width="300" height="199" /></a>What on earth has this got to do with cars? Well, quite a lot when it comes to driving the all-new Spark with its funky style heralding a new era for Chevrolet, gently started with the Cruze earlier this year. While the Cruze is large and more traditional, the Spark is young, dynamic, cheeky and off the rails &#8211; or rather it almost was as a load of journalists were let lose on the streets of Athens for their first taster of this city car.</p>
<p>So when I thought of Greece, goats came to mind. The Spark, out next Spring to UK buyers, is agile and sure-footed. It&#8217;s quick, responsive, angular, bold, aggressive and looks altogether a little wicked and helped us hapless journalists cope with the hell of driving in a crazy city, where no one seemed to take notice of other cars, whether they had right of way or not. No point in being hesitant like a sheep &#8211; best to leap into the fray and get on with it.</p>
<p><a href="http://womenandwheels.co.uk/wp-content/uploads/2010/02/spark_03.jpg"><img class="alignright size-medium wp-image-284" title="spark_03" src="http://womenandwheels.co.uk/wp-content/uploads/2010/02/spark_03-300x200.jpg" alt="" width="300" height="200" /></a>It was rather an amazing scene, a convoy of brightly coloured Sparks disappearing into the distance, easily spotted by their distinctive rear lights. This is a smart city car with an edge. It&#8217;s spacious, stylish, fun to drive and different. But it is a city car, and while it does have the benefits of five doors and five seats, you wouldn&#8217;t want to travel too far with five adults on board, despite space for legs, heads and shoulders. It is what it is, and none the worse for that.</p>
<p>Rather than being slightly apologetic about driving a cheaper car (starting price £6,945), this is a car you can be proud to be seen in and look forward to driving, its green credentials offsetting the guilt of driving a car in a city. And yes, there are other city cars out there who can do all that this car can do, but do they offer such value for money and still look good?</p>
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		<title>Chevrolet Spark Berlin</title>
		<link>http://womenandwheels.co.uk/index.php/2010/02/chevrolet-spark-berlin/</link>
		<comments>http://womenandwheels.co.uk/index.php/2010/02/chevrolet-spark-berlin/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:41:29 +0000</pubDate>
		<dc:creator>Paul Harmer</dc:creator>
				<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Citycar]]></category>
		<category><![CDATA[Hatchback]]></category>

		<guid isPermaLink="false">http://womenandwheels.co.uk/blog/?p=274</guid>
		<description><![CDATA[
There are tried and tested ways to launch a new car. Take a load of journalists to a hot and sunny place, put them up in the best hotel in town and offer them an endless supply of food and drink seems to be the established route, but hardly the most imaginative perhaps? After all, [...]]]></description>
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<p>There are tried and tested ways to launch a new car. Take a load of journalists to a hot and sunny place, put them up in the best hotel in town and offer them an endless supply of food and drink seems to be the established route, but hardly the most imaginative perhaps? After all, you can just see the world-weary hacks being unable to remember one launch from the next, blurring people-carriers in Cannes with supercars in Sardinia.</p>
<p>So you have to hand it to Chevrolet trying something a bit different with their soon-to-be-launched Spark. It&#8217;s a cheeky-looking car, sure enough, and along with the equally new but much larger Cruze marks a new face of Chevrolet in the UK; still good-value, but now good-looking as well. And there&#8217;s clearly something in the water that Chevrolet&#8217;s European team drink&#8230;</p>
<p><span id="more-274"></span></p>
<p>The setting was Berlin Fashion Week and the stage was the Chevrolet Young Creative awards night. I walked in to the venue brimming with confidence, video camera to hand but within minutes felt extremely old and dull as everyone seemed to be either nineteen years old, or nineteen years old and wearing clothes so cutting-edge it almost hurt. I tell a lie actually: there were older people there, but they all looked like George Clooney so that didn&#8217;t help. A very bleak prospect for your correspondent.</p>
<p>Such petty thoughts were soon put aside though as I started to look at the entries, the quality of which was astounding. And then you realise that the whole shebang is sponsored by a global car company and not a fashion house. Chevrolet will of course garner publicity and credibility from the project, but they&#8217;ve also given some young kids the chance to make a name for themselves and collect perhaps the first of many trophies for the mantlepiece. It&#8217;s an enlightened strategy.</p>
<p>So what about our Spark then, in all its diminutive glory? Chevrolet decided to hand one over to Mischa Woeste of the Smeilinener label and it&#8217;s probably fair to say that what same back would have raised a few eyebrows at the monthly Chevrolet marketing meeting. Even the Spark&#8217;s designer, who was on hand for the evening, looked a trifle stunned, but then he started laughing. At least I think it was laughter.</p>
<p>So when you see your first Spark on the road, you might just smile too as thoughts of sequins and Dulux flash before your eyes&#8230;</p>
<p>This piece written by Paul Harmer (Content Director for Women and Wheels) as Kate was away on half-term and couldn&#8217;t make the trip to Berlin!</p>
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