Chevrolet
Chevrolet Spark Launch
Feb 6th
I’ve finally realised my problem – every new car I drive, I love.
In all fairness, I do believe there are hardly any really bad cars on the market these days. However, we can still be discerning and separate the sheep from the goats – something my old biology teacher used to say in every lesson. Too late, I finally think I understand the meaning, especially when it comes to cars; they all look good and drive well, but which one stands out from the crowd? I still don’t know which one it’s best to be. Sheep are cuddly and cute, tow the line and follow the crowd. Now goats seem rather wicked to me with that slightly malevolent look, rebellious nature and agile manner…
Chevrolet Spark Berlin
Feb 4th
There are tried and tested ways to launch a new car. Take a load of journalists to a hot and sunny place, put them up in the best hotel in town and offer them an endless supply of food and drink seems to be the established route, but hardly the most imaginative perhaps? After all, you can just see the world-weary hacks being unable to remember one launch from the next, blurring people-carriers in Cannes with supercars in Sardinia.
So you have to hand it to Chevrolet trying something a bit different with their soon-to-be-launched Spark. It’s a cheeky-looking car, sure enough, and along with the equally new but much larger Cruze marks a new face of Chevrolet in the UK; still good-value, but now good-looking as well. And there’s clearly something in the water that Chevrolet’s European team drink…